23A- Your Venture's Unfair Advantage
23A - YOUR VENTURE'S UNFAIR ADVANTAGE My business: a website that connects potential private investors with technology startups to facilitate investing Social capital: personal connections to technology startups I spent last summer working for a technology startup accelerator, and made developed personal relationships with 8 technology startups in need of startup funding. Valuable : Extremely valuable. I have personal connections to my target market, and therefore I can tailor my service directly to their issues. I have experienced their struggles first hand. Additionally, I have potential customers for when my product goes live. Rare : Quite rare. Many people know entrepreneurs, but I have a very specific niche of customers, that I happen to know personally. Imitable : Somewhat difficult to copy by others. They can try to go out and meet this type of entrepreneur or connect on LinkedIn, but it takes time to develop trust and connections. Non-substitutable...