ENT3003 Class Blog

Coco Chanel: What surprised you the most? In the introduction, Lisa Chaney provides Coco's view on money and material items: "money adds to the decorative pleasures of life, but it is  not  life". I admire her opinion, and was even a little surprised. I would have thought that she praised money more highly-- seeing that she built a glamorous, couture empire from the ground up and her brand symbolizes expensive, refined culture and beauty. However, despite her success, she remained humble and human. What about the entrepreneur did you most admire? Coco Chanel's tenacious attitude is most admirable. Her upbringing of abject poverty never hindered her from overcoming obstacles, and even fueled her stubborn mindset. She cunningly used her early struggles to develop the necessary entrepreneur mindset and become one of the most influential names in luxury, aesthetics, and culture. What about the entrepreneur did you  least  admire? Her embarrassment about her ...

1)  Tenaciousness is a competency.  What are the behaviors that you have used (or developed) to keep up with the requirements of this course?  Splitting the workload up, and assigning myself weekly due dates While assignments has their own due dates, the lectures do not. I try to watch a couple lectures per day, and try to finish them by Thursday. Friday's I dedicate to blog posts, using the past week's lecture information Remaining consistent, and doing a little each day Cramming rarely works, so I try to do a little bit each day to stay on top of the work This method helps from becoming burned out from the class Starting with the end in mind. I check what the week's assignments will be, and then watch the lectures. This allows me to curtail my mindset and lecture notes around what my blog posts. 2)  Tenaciousness is also about attitude.  Talk about a moment or two when you felt like "giving up." What pulled you through? Do you feel like y...

Market segment : For this exercise, I have selected the college-aged surfer for my market segment. There are many levels of experience on campus, all of which who are of legal-driving age, and have to drive to the beach from UF to surf.  Interviews :  Has surfed a handful of times: Interviewee said they understand how frustrating getting sand in the car is, but they've only surfed a handful of times, and don't own their own board. She is just a beginner, but noted that once she becomes more advanced and ready to invest in a board, she would like to decrease the amount of sand that enters her car from the board. She did raise the point that the device should be cheaper than a hand-held vacuum. She said that when she gets sand in her car from going to the beach now, she just uses a hand-held vacuum to get the sand out. Surfs 2-5x per month: Interviewee mentioned how much sand gets into his van from hi...

Idea : Create a portable hose for surfers to rinse sand off their boards to limit the amount of sand into the car. Most beaches have showers to rinse off at, but very few have attachments for rinsing off a board. Sand on boards is especially annoying since the wax gets warm and sand sticks to the surf wax-- a regular shower head isn't pressurized enough to get the sand off. About me : My name is Andreanna Hardy, and I'm a second year general business major with a passion for nature, adventure, sustainability and surfing.  I aspire to have a well-balanced life-- equally satisfied in my work with my family with my social life with my physical and emotional health and with my passions/ hobbies.  If I were to start the business, it would allow me to connect my passion for surfing with my job. From watching my mom, an entrepreneur, I understand that running the business requires dedication, hard work, and time. Hopefully, I would find a w...

9A: testing they hypothesis pt 2 During my interviews, I was better able to recognize why my target market is. When I first approached the issue of inconvenient long boarding on campus, I thought more people would be interested in racks to put the boards. However, in all five of my interviews, I learned that people are only minimally bothered by this, and there is a bigger priority to get permission to skate in the biking lane from campus police. However, an issue this minute, slips through the cracks of student government, and is never communicated.   Who : Longboarders specifically have this issue, however, as I learned from my conversations, there are many, equally minute issues that students would like to communicate their issues to the police.   What :   Interviewee 3 mentioned that a service like this isn’t specific to long boarders, though it would help them. I agree that there are many issues much larger than this that should be communicate...

8A: Solving the problem It goes without saying that UF parking is heinous, and most students opt out whenever possible by taking advantage of options such as walking, bussing, biking, and even skating. While walking, bussing, and biking have been made especially accessible, with appropriate laws, apps, and racks, longboarding has been especially difficult and lacks these luxuries. As discussed in my previous post, 7A, I discussed the issues surrounding on-campus long boarding, such as lack of board storage and forbidden usage of the bike lane to skate. After interviewing 5 campus long boarders, all agreed that they enjoy skating on campus, but they are inconvieneced by skating on sidewalks and bike storage. However, if they had to select which issue they’d like to be solved, all agreed that they would rather get to skate on in the bike lanes without police yelling at them. Personally, I don’t have an issue with skating in the bike lane, and I think most would agree with m...

7A: testing the hypothesis The opportunity: Many students longboard on campus, but despite its popularity, skating is inconvenient for longboarders because there’s no where to put your board, you’re forced to skate on the side walk because police yell at you if you’re in the bike lane, and the sidewalks are over crowded/ have tons of cracks which makes it bumpy and more difficult to ride. The who: Longboarders The what: Skating on campus is inconvenient The why: There’s no where on campus designated for board storage, and campus police force skaters to ride on the bumpy, overcrowded sidewalk and forbid riding in the bike lane. Testing the who : While it goes without saying that UF parking is a disaster, many students opt for other options, such as biking, bussing, and long-boarding. However, while UF pulls a decent skating crowd, I think more people would opt to skate if it were made more convent.   Testing the wha t: Skating is inconvenient, especially in comp...